Our judges bring integrity, experience, and fairness to the contest.
Bene Briggs-McKinlay (BB)
BB is a Nigerian-Scottish lawyer, editor, and STV political commentator. She hosts BB’s African News Magazine Show on Jambo! Radio Scotland, where she spotlights positive developments and achievements across the Scottish-African and wider African diaspora. A proud mother of two young teens, BB is committed to raising them with a strong sense of identity rooted in both their Scottish and Nigerian heritage.
IconicSade
IconicSade is a dynamic fashion creative and style influencer renowned for her fearless approach to self-expression and her timeless sense of individuality. With a keen eye for detail and an authentic appreciation for artistry, she celebrates creativity in all its forms. As an HR expert and leader, IconicSade brings not only a discerning sensibility but also her passion for empowering
others to embrace confidence, authenticity, and their truest self
Mariama Jobarteh
Mariama Jobarteh is the founder of Fantanka, a women-led organisation championing women’s empowerment, mental health, and gender justice in The Gambia and Scotland. Her work is driven by a deep belief in the strength and potential of women and young people. Mariama is passionate about celebrating African culture and resilience and helping others build confidence, purpose and pride in who they are.
Enoch Adeyemi
Enoch Adeyemi, a Fellow of the ACCA, is a finance consultant, entrepreneur, and founder of Black Professionals United Kingdom — an organisation empowering professionals and students through mentorship and opportunity. A dynamic speaker, author, and radio host, he’s passionate about leadership, finance, and driving positive change.
Judging Criteria (Summary)
Cultural Representation & Heritage
How well does the contestant showcase pride in and knowledge of her African/Caribbean heritage? Does she express cultural identity confidently and respectfully?
Personality & Confidence
Does the contestant demonstrate confidence, charisma, and stage presence? Is she authentic and approachable?
Talent Performance
Creativity, originality, skill, and execution of chosen talent (singing, dance, spoken word, art, etc.).
Intelligence & Communication
Clarity of speech, ability to answer questions thoughtfully, articulation, and public speaking ability.
Social Impact & Advocacy
Commitment to community service, women’s empowerment, cultural preservation, or other causes. Passion for making a difference.
Leadership Potential
Displays qualities of a role model, ambassador, or future leader. Inspires others.
Style & Presentation
Poise, elegance, and confidence: overall aura that radiates inner strength, grace, and distinctive style — a presence that speaks beyond appearance and traditional beauty standards
Overall Impression
The 'X-factor.' Did the contestant leave a strong positive impression?